All items are currently available,
if no online link appears for the promotion that you wish to order,
please call 409-749-0082 to order it directly.

Marketing/Management promotions typically include an Overview detailing the program, a detailed step-by-step Action Plan for easy implementation, Sample flyers, Camera-ready artwork and other Support Materials. Any program may be Customized with center-specific information (logos, address, dates, times, prices, etc.).

Revenue Potential -- Some of these items are Marketing and Management tools that will make you a more effective Manager or Sales Director. In some cases, determining the revenue potential may be difficult because results will be realized over time. However, where appropriate, revenue potential (or cost savings) will be indicated

Planning Calendar

"Effective marketing is just good planning." -- Paul Kreins

The number one challenge (weakness) expressed by bowling proprietors is how to plan and execute promotional ideas and marketing plans.

We know how busy you are. We know how many hats you wear and how many balls you have to juggle in the air just to run your bowling center on a daily basis. That's why we're here. We do the planning for you.

Our quarterly marketing calendars give you step-by-step guidelines and ideas for planning and implementing your marketing and management strategy for the next 90 days. Our planning calendars make your job easier and your employees more productive.

"I probably spend about 99% of my time on what others may call petty details. Most managers would rather focus on lofty policy matters. But, when the details are ignored, the project fails." -- Admiral Rickover, the Navy's pioneering nuclear submariner

Price: $139.90

Advisory Council
Feedback from your customers is essential. The Advisory Council promotion shows you how to set up a panel of customers to provide you with an all- important communication tool.

Revenue Potential = $Priceless

	Price: $99.90
	Customized: Add $19.90

Birthday Club
This is the million dollar idea. If you don't have a Birthday Club you need one! If you do have a Birthday Club, you'll probably still find lots of useful ideas and art in this promotion. No bowling center today can afford to be without a Birthday Club.

Revenue Potential = $1 million

	Price: $179.90
	Customized: Add $59.90

Birthday Parties
A follow-up to the Birthday Club promotion. If you already do Birthday parties, this promotion will help you do them better. If you don't do Birthday Parties, this will give you everything you need to start an excellent party program.

Revenue Potential = $Unlimited

	Price: $259.90
	Customized: Add $39.90

Bowler Drop-Out Survey
We lose thousands of league bowlers every season. Why do they quit bowling? Where do they go? What can we do to minimize the attrition rate? Get some answers with this excellent tool.

Revenue Potential = $Priceless

	Price: $119.90
	Customized: Add $19.90

Bowling Buck$
Most centers give out hundreds of free game coupons. Here's an alternative. Give out "Bowling Bucks" instead. They have a greater perceived value than free games and make an excellent promotional tool.

	Price: $119.90
	Customized: Add $39.90

Center Inspection Checklist
It's time to get your house in order. This useful housekeeping checklist will become a great maintenance tool.

Revenue Potential = $Priceless

	Price: $119.90
	Customized: Add $19.90

Customer Comments
Getting feedback from your customers is critical. You need to know what they want so you can do everything necessary to satisfy them. We provide you with a Customer Comment form to solicit their feedback and suggestions.

Revenue Potential = $Priceless

	Price: $99.90
	Customized: Add $9.90

Customer Service #1
The beginning of a series of simple "Customer Service" materials for your center. This sign is to be placed in your restrooms to show your customers you care about cleanliness.

Revenue Potential = $Priceless

	Price: $99.90
	Customized: Add $9.90

Customer Survey
In today's competitive marketplace you need to know what your customers want and what they think of you. This guide will help you design a useful customer service survey.

Revenue Potential = $Priceless

	Price: $119.90
	Customized: Add $19.90

Don't Be Afraid of Tournaments
One reason people don't bowl in tournaments is because they don't think they're good enough. Another reason is because they don't understand the formats or the handicap system. This is a handout for inexperienced league bowlers who might be good prospects as tournament bowlers. It will put them at ease about considering the tournament experience.

Revenue Potential = $Unlimited

	Price: $59.90
	Customized: Add $19.90

Fall Planner
A detailed step-by-step guide to planning your Fall programs. This is a must for all centers.

Revenue Potential = $Priceless

	Price: $159.90
	Customized: N/A

Frequent Bowler Bonanza
Here's a simple but effective Frequency Marketing program designed to stimulate open play business during the Summer.

Revenue Potential = $Substantial

	Price: $159.90
	Customized: Add $39.90

Fund-raising Ideas
Your bowling center is the perfect venue for Bowl-a-thons, 50/50 parties and other fund-raising events. Here are several ideas to help you get the most out of this great potential market.

Revenue Potential = $3,600 plus food & beverage sales
(based on one fund-raiser per month with 50 participants)

	Price: $139.90
	Customized: Add $39.90

In-House Awards Program
An excellent way to subsidize the ABC/WIBC awards program or to replace it for unsanctioned leagues.

Revenue Potential = $This is an investment in your customer loyalty efforts.

	Price: $119.90
	Customized: Add $29.90

League Officer Guide
Getting your league secretaries and other officers to do everything possible on your behalf is crucial to the success of your leagues. Good secretaries (officers) are worth their weight in gold. This guide will help your league officers do their jobs better and will improve communication between them and you. A fantastic and highly useful tool.

Revenue Potential = $Priceless in terms of reduced bowler drop out and more efficient flooring of leagues.

	Price: $159.90
	Customized: Add $39.90

New Bowler Orientation Guide
First-year league bowlers drop out at the rate of 70% per year. Bowling centers must take extraordinary measures to be sure a first-time bowler is nurtured and cared for. This requires sensitivity to their needs and thorough follow-up to monitor their progress. This guide will help you retain your new bowlers better than ever.

Revenue Potential = $20,000!
What is one league bowler worth to you? Reduce your attrition by just 5% (50 bowlers a year).

	Price: $139.90
	Customized: Add $39.90

Outside Sales
This is a detailed piece that will help you get out of your center to do outside sales calls. It also includes a camera-ready generic sales brochure, a "sales prospect" form, and a Lane Availability Chart.

Revenue Potential = $Unlimited

	Price: $179.90
	Customized: Add $39.90

Perfect Game Award
This promotion helps you create an alliance with local businesses while giving something special to your high-average bowlers who might achieve the ultimate in bowling Ñ a Perfect Game! Everything you need is provided to do a first class job.

Revenue Potential = $Happier Customers and improved relations with local businesses.

	Price: $139.90
	Customized: Add $39.90

Presidential Sports Award
This promotion helps generate lineage, create awareness of bowling's physical fitness benefits, generate publicity, attract new customers and reward special achievement.

Revenue Potential = $Substantial

	Price: $139.90
	Customized: Add $39.90

Rain Checks
One of the most frustrating experiences for the casual bowler is arriving at the bowling center and being told there are no lanes available. One of the most costly things you can do is to send that customer away empty-handed. Instead, give them a Raincheck good for a free game of bowling on a return visit. Rainchecks can also be used over the phone when people call to inquire about open lanes. An overview and artwork are provided with this easy-to-implement promotional piece.

Revenue Potential = $Happier customers who will return to your center.

	Price: $99.90
	Customized: Add $29.90

Recruiting/Training Youth Coaches
Youth coaches are one the most important elements of your youth program. We give you a guide to recruiting, retaining and training coaches.

Revenue Potential = $More (and happier) Youth bowlers and parents.

	Price: $119.90
	Customized: Add $39.90

Safety, Accident Prevention, and Liability Management
You need to train your employees properly and enforce strict employee safety standards. Anything but inflexible adherence to OSHA guidelines and common-sense safety procedures can result in an on-the-job accident that could wipe you out. But, just as important as employee safety guidelines are those steps you take to prevent customer accidents. It is customer accidents - typically slip-and-falls - that account for the majority of injury lawsuits in our bowling centers. This important management aid tells the story of a real-life near-tragedy and gives you guidelines for avoiding a similar fate in your own center.

Potential $avings = Perhaps millions in avoiding lawsuits and worker-related accidents

	Price: $119.90
	Customized: N/A

TeleMarketing Guide
We know we need to do it -- but how do we go about setting up an effective Telemarketing program? The late Rich Florence, of Marketing Visions Inc., an expert in bowling center telemarketing and outside sales, wrote this excellent "How To" guide which will take the pain out of starting your telemarketing efforts.

Revenue Potential = $More bowlers!

	Price: $179.90
	Customized: N/A

Thank You/Welcome Card
How do you think your customers would feel if they received a Thank You card welcoming them to your center during the first weeks of the season? Here's the idea and the artwork you'll need to make a favorable impression on your customers early in the season.

Revenue Potential = $Happier Customers

	Price: $119.90
	Customized: Add $29.90

Waiting List Coupon
Take the frustration out of waiting around for an open lane while subtly encouraging customers to visit your restaurant, lounge or other profit centers. Give customers on the waiting list a ÒWaiting CouponÓ which entitles them to a free or half-price item in your restaurant or lounge or some free tokens for your game room.

Revenue Potential = $Increased sales, happier customers!

	Price: $119.90
	Customized: Add $29.90

Win-a-Party Promotion (Youth)
This takes the "drop-your-business-card-in-the-fish bowl" concept to a new level. This promotion is targeted to youth and helps you collect the names and addresses of many of your casual customers. Children fill out a registration form for a chance at winning a "free" bowling party.

Revenue Potential = $Substantial

	Price: $99.90
	Customized: Add $49.90

Youth Achievement Award Program
Teachers are always looking for ways to reward their students. This promotion gives you a great tool to offer schools -- an Achievement Award that recognizes performance. The good-looking certificate includes a tear-off coupon for a couple free games of bowling.

Revenue Potential = $Large

	Price: $139.90
	Customized: Add $39.90

Youth Bowler's Guide to Bowling
This is an excellent piece designed for beginner youth bowlers. It's an 8-page reproducible booklet full of bowling tips, bowling history, etiquette and safety.

Revenue Potential = $Unlimited

	Price: $179.90
	Customized: Add $49.90